Automotive Vloggers (Vol. 5)
Discussion
Digga said:
IMHO the bigger (negative) change for all sorts of online advertising has been the revised privacy policies and settings implemented by Apple.
All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
The apple changes have definitely changed online marketing, but surely that makes things BETTER for specific youtubers.All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
Brands now can't follow customers around the web and target them based on something they saw previously. Now if a brand wants to target automotive enthusiasts, it can't buy the data online, so it will have to go to logical sources - places like youtube channels and websites in that vertical.
jon- said:
Digga said:
IMHO the bigger (negative) change for all sorts of online advertising has been the revised privacy policies and settings implemented by Apple.
All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
The apple changes have definitely changed online marketing, but surely that makes things BETTER for specific youtubers.All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
Brands now can't follow customers around the web and target them based on something they saw previously. Now if a brand wants to target automotive enthusiasts, it can't buy the data online, so it will have to go to logical sources - places like youtube channels and websites in that vertical.
YT can only target you if your privacy settings allow or, more specifically, if you like or subscribe to a channel.
In the past, IME, many YouTube channels were also using platforms like Facebook to find new viewers. That's now much harder to do.
Digga said:
jon- said:
Digga said:
IMHO the bigger (negative) change for all sorts of online advertising has been the revised privacy policies and settings implemented by Apple.
All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
The apple changes have definitely changed online marketing, but surely that makes things BETTER for specific youtubers.All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
Brands now can't follow customers around the web and target them based on something they saw previously. Now if a brand wants to target automotive enthusiasts, it can't buy the data online, so it will have to go to logical sources - places like youtube channels and websites in that vertical.
YT can only target you if your privacy settings allow or, more specifically, if you like or subscribe to a channel.
In the past, IME, many YouTube channels were also using platforms like Facebook to find new viewers. That's now much harder to do.
Kind of like advertising in Auto Express magazine, you don't actually know who's reading it, but it's a fair assumption that it's going to be someone interested in cars.
jon- said:
Does the new laws also block advertisers saying "hey, run these adverts on all your channels marked as automotive" regardless on who the viewer is?
Kind of like advertising in Auto Express magazine, you don't actually know who's reading it, but it's a fair assumption that it's going to be someone interested in cars.
No that isn't stopped.Kind of like advertising in Auto Express magazine, you don't actually know who's reading it, but it's a fair assumption that it's going to be someone interested in cars.
But say you have an individual into car, but also cookery. Unless YouTube knows that, it's near impossible for them to cross-promote content.
James_33 said:
Just come across a video of Manny khoshbin and taking his Chiron to the "new house"
How much money does this guy have to have a house like that ??
Not his new house, I drive past that building most days on the 405. It used to be owned by a mega church / God TV channel and is a very very public building. He lives in a very secure gated community called Pelican Hill. It will be his office / car store (which I'm also surprised about given the value of the cars and the public nature of the building.) How much money does this guy have to have a house like that ??
Edited by James_33 on Friday 5th November 12:33
Link to google map here:
https://goo.gl/maps/eqfXReXjpaECAHHZA
View from 405 freeway:
InformationSuperHighway said:
James_33 said:
Just come across a video of Manny khoshbin and taking his Chiron to the "new house"
How much money does this guy have to have a house like that ??
Not his new house, I drive past that building most days on the 405. It used to be owned by a mega church / God TV channel and is a very very public building. He lives in a very secure gated community called Pelican Hill. It will be his office / car store (which I'm also surprised about given the value of the cars and the public nature of the building.) How much money does this guy have to have a house like that ??
Edited by James_33 on Friday 5th November 12:33
Link to google map here:
https://goo.gl/maps/eqfXReXjpaECAHHZA
View from 405 freeway:
simonw67 said:
Camelot1971 said:
Interesting to see Mat Watson/Carwow doing videos on household appliances for his mother now. Needs to diversify, I guess.
Agree. Really interesting.<conspiracy theory>people weren't that interested until you had to click to see what it was<conspiracy theory>
InformationSuperHighway said:
James_33 said:
Just come across a video of Manny khoshbin and taking his Chiron to the "new house"
How much money does this guy have to have a house like that ??
Not his new house, I drive past that building most days on the 405. It used to be owned by a mega church / God TV channel and is a very very public building. He lives in a very secure gated community called Pelican Hill. It will be his office / car store (which I'm also surprised about given the value of the cars and the public nature of the building.) How much money does this guy have to have a house like that ??
Edited by James_33 on Friday 5th November 12:33
Link to google map here:
https://goo.gl/maps/eqfXReXjpaECAHHZA
View from 405 freeway:
Camelot1971 said:
simonw67 said:
Camelot1971 said:
Interesting to see Mat Watson/Carwow doing videos on household appliances for his mother now. Needs to diversify, I guess.
Agree. Really interesting.<conspiracy theory>people weren't that interested until you had to click to see what it was<conspiracy theory>
WarrenB said:
Camelot1971 said:
simonw67 said:
Camelot1971 said:
Interesting to see Mat Watson/Carwow doing videos on household appliances for his mother now. Needs to diversify, I guess.
Agree. Really interesting.<conspiracy theory>people weren't that interested until you had to click to see what it was<conspiracy theory>
The teardown on the Alpina by M539 is pretty impressive given he's an enthusiast turned mechanic. Such a great methodical approach.
https://www.youtube.com/watch?v=SMfC4LLMJgM
Can't wait to see him work on Misha's E34 M5.
I've been watching a few Evil GT videos lately and like how down to earth they are. I'm not really into moderns but it'll be good to see what they do with the E46 M3. I'd considered viewing that car myself and seeing how much work it needs I'm glad I passed.
https://www.youtube.com/watch?v=SMfC4LLMJgM
Can't wait to see him work on Misha's E34 M5.
I've been watching a few Evil GT videos lately and like how down to earth they are. I'm not really into moderns but it'll be good to see what they do with the E46 M3. I'd considered viewing that car myself and seeing how much work it needs I'm glad I passed.
Mark-E34-535 said:
The teardown on the Alpina by M539 is pretty impressive given he's an enthusiast turned mechanic. Such a great methodical approach.
https://www.youtube.com/watch?v=SMfC4LLMJgM
Can't wait to see him work on Misha's E34 M5.
I've been watching a few Evil GT videos lately and like how down to earth they are. I'm not really into moderns but it'll be good to see what they do with the E46 M3. I'd considered viewing that car myself and seeing how much work it needs I'm glad I passed.
Sreten of M539 is excellent viewing and I echo your comments as that was a serious strip down.https://www.youtube.com/watch?v=SMfC4LLMJgM
Can't wait to see him work on Misha's E34 M5.
I've been watching a few Evil GT videos lately and like how down to earth they are. I'm not really into moderns but it'll be good to see what they do with the E46 M3. I'd considered viewing that car myself and seeing how much work it needs I'm glad I passed.
I wonder if a side benefit of filming is that he can watch the video back to see what order everything goes back together in.
Also no ego which is nice as he's joined the relevant Facewaste group for that engine and has asked a couple of questions in relation to this build.
My favourite channel now, closely followed by Harry.
Great racing again from Dan, those MR2s look brilliant, can take a beating!
I love this channel, it's the best racing I've seen on yt, and it's always funny and chilled in the way it's filmed.
Brilliant stuff.
https://youtu.be/ToSSbUeAUOY
I love this channel, it's the best racing I've seen on yt, and it's always funny and chilled in the way it's filmed.
Brilliant stuff.
https://youtu.be/ToSSbUeAUOY
DuncanM said:
Great racing again from Dan, those MR2s look brilliant, can take a beating!
I love this channel, it's the best racing I've seen on yt, and it's always funny and chilled in the way it's filmed.
Brilliant stuff.
https://youtu.be/ToSSbUeAUOY
+1. Really enjoyable. Paid some thanks back via patreon. I love this channel, it's the best racing I've seen on yt, and it's always funny and chilled in the way it's filmed.
Brilliant stuff.
https://youtu.be/ToSSbUeAUOY
Jules Sunley said:
Mark-E34-535 said:
The teardown on the Alpina by M539 is pretty impressive given he's an enthusiast turned mechanic. Such a great methodical approach.
https://www.youtube.com/watch?v=SMfC4LLMJgM
Can't wait to see him work on Misha's E34 M5.
I've been watching a few Evil GT videos lately and like how down to earth they are. I'm not really into moderns but it'll be good to see what they do with the E46 M3. I'd considered viewing that car myself and seeing how much work it needs I'm glad I passed.
Sreten of M539 is excellent viewing and I echo your comments as that was a serious strip down.https://www.youtube.com/watch?v=SMfC4LLMJgM
Can't wait to see him work on Misha's E34 M5.
I've been watching a few Evil GT videos lately and like how down to earth they are. I'm not really into moderns but it'll be good to see what they do with the E46 M3. I'd considered viewing that car myself and seeing how much work it needs I'm glad I passed.
I wonder if a side benefit of filming is that he can watch the video back to see what order everything goes back together in.
Also no ego which is nice as he's joined the relevant Facewaste group for that engine and has asked a couple of questions in relation to this build.
My favourite channel now, closely followed by Harry.
simonw67 said:
DuncanM said:
Great racing again from Dan, those MR2s look brilliant, can take a beating!
I love this channel, it's the best racing I've seen on yt, and it's always funny and chilled in the way it's filmed.
Brilliant stuff.
https://youtu.be/ToSSbUeAUOY
+1. Really enjoyable. Paid some thanks back via patreon. I love this channel, it's the best racing I've seen on yt, and it's always funny and chilled in the way it's filmed.
Brilliant stuff.
https://youtu.be/ToSSbUeAUOY
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